The Chinese ever changing business panorama always leaves us with new topics to explore. In this newsletter we will give you a brief insight of the cosmetic industry in China and its potential growth. We will also address the Chinese marketing trend of promotion and branding through KOL's and how businesses are hugely profiting from it, finally we leave you with a key insight of our GM, Arie Schreier on how we can use WeChat to improve our management skills. Don't forget to check out the latest China's positive list with the new tax imposition regarding cross-borders transactions and our suggested fairs and exhibitions.

Cosmetic industry in China 

In a time driven by the selfie generation and governed by social media; with consumers in constant pursuit of societies’ definition of “beauty”It comes as no surprise that the beauty and personal care industry continues to accelerate. Find out if there is a market opportunity for your product! Click here to read more!

 Does your sales man in China have a company Official WECHAT account? 

If the first question that comes to your mind when you read the above sentence is: ”What on earth is Wechat?”  or “What is Official Wechat account?” you are in trouble with your knowledge about China. Learn some tricks to improve your chinese management skills using weChat. Read more!

KOL's a MUST in China marketing

A new way of communicating with your customers has emerged. Is your marketing team already using this outstanding marketing tool? Learn what KOL's are and how you can implement them in your own marketing strategy! Read more!

 

 Chinese positive list

There has been some changes to better regulate cross-border transactions. The Positive List includes eight categories of products  and covers food and beverages, clothing, footwear, home appliances, diapers and other items commonly purchased by Chinese consumers on e-commerce platforms. Click here to find the official notice.

 

 The risks of Googlizing your site

By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe.If a market like China is important to your business, you need to ensure that the changes you are making to improve Google performance also work well for a search engine like Baidu.Read more!

EXHIBITIONS JUNE 2016

 About us

“PTL Group is a sales and distribution incubator. We provide the right platform for SMEs looking to develop and optimize their Sales, Distribution and Manufacturing operations in China.

We also provide expertise and in-depth solutions toforeign businesses already operating in China seeking to expand their activities in the market and enhance their performance.

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