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How to reach 100,000 reviews on a WeChat post

Posted by PTL Group
PTL Group
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on Wednesday, 23 August 2017
in Business in China

Since more and more companies are realizing the importance of WeChat as a marketing tool in China, the following kinds of campaigns have been used

“Scan and follow our WeChat account to get 2 bottles of drink for free.”
“Take a picture and share on your moments and get 10 RMB discount.”
“Forward this campaign to your moments and receive a 100 RMB coupon. “

By using these general points above as the means to introduce your WeChat account, you can easily get your customers to spread your campaigns. Although many customers comply with corporate aspirations to share content, however after they have received the freebie or coupon they will delete the content which leads to a lack of results.

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A Letter from Head of China Marketing

Posted by PTL Group
PTL Group
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on Wednesday, 23 August 2017
in Business in China

Dear colleagues and friends,

During the years we have been working for international companies and managing their Chinese digital marketing channels, I’ve come to realize that due to language and cultural barriers, most digital marketers working in the West find it difficult to keep pace with the fast changing digital landscape and regulations in the Chinese market. In the first case, the Chinese digital landscape looks very different from that in the West, e.g. there is no Facebook or Google here. Moreover, regulations here are liable to change from time to time, and that may influence the marketing activities and available channels that can be used in this market.

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New regulation of issuing Chinese VAT invoice comes to effect

Posted by PTL Group
PTL Group
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on Friday, 04 August 2017
in Business in China

On May 19th, 2017, the China State Administration of Taxation (SAT) published an announcement titled, “Announcement of Matters Regarding the Issuance of Value-added Tax Invoices”.

In this announcement, it states that “from July 1 2017, a corporate purchaser needs to provide a Tax ID when obtaining a general VAT fapiao from a seller. The Tax ID should be on the VAT fapiao. If not, the VAT fapiao will not be seen as a valid tax payment receipt.” This means that corporations should exercise caution when they need issuing VAT fapiao since it appears that the SAT will monitor every corporation’s tax status.

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New Chinese “Green Card”

Posted by PTL Group
PTL Group
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on Wednesday, 05 July 2017
in Business in China

In parallel with its newly implemented work permit system that categorizes foreign employees into 3 classes, China is reforming its permanent residence cards (Green Cards) to ease foreign experts’ lives in China.

The "Foreigner's Permanent Residence Card" will be renamed as the "Foreigner's Permanent Residence Identity Card." Just like the Chinese Identity Cards. The new ID cards will have a chip embedded that will ease the access to several social services in China, such as purchasing train and air tickets, bank transactions and hotel check-ins, etc.

Chinese “Green Card” is generally considered one of the hardest to obtain. Since 2004, when the government introduced this, only around 7,000 green cards have been issued. However, within the previous year the number of card holders has increased dramatically. “In 2016, 1,576 foreigners became new permanent residents of China. That's up 163% from the previous year, according to China's Ministry of Public Security.”

Keep in mind that not every foreign who resides in China is eligible for this card. Applicants must be in a specific tier based upon the visa class ranking system that has recently been implemented by Chinese authorities. This ranking system is based upon expert skills and attributes that they bring to the Chinese labor market. Some recent green card holders include high level business and technology executives, in addition to individuals who have out-performed expectations and brought value to China and Chinese companies.

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China’s Tax Offenders Blacklist System in a nutshell

Posted by PTL Group
PTL Group
PTL Group has not set their biography yet
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on Wednesday, 05 July 2017
in Business in China

In 2016, the Blacklist system was introduced and implemented as a way of promoting “best practices” for tax recording and reporting among all business activities based in China. The relevant authorities now have the ability to enforce the 18 new disciplinary measures against any business that deem in violation of tax regulations. These new measures include: the restriction of access to governmental funds, the barring of companies leaving China, and the enforced disclosure of relevant information via the National Enterprise Credit Information Publicity System. Additionally, several other penalizing regulations are as follows:[1]

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