Subscribe to feed Latest Entries

A Way out in the Chinese Market for an International Software Service Company ---- An interview with PTL Group’s Client - Plataine

Posted by PTL Group
PTL Group
PTL Group has not set their biography yet
User is currently offline
on Friday, 13 October 2017
in Business in China

Plataine is an award-winning provider of Cloud-based IoT manufacturing optimization software. Plataine’s patent-protected solutions provide material & asset tracking and

traceability capabilites, creating the Digital Thread from raw material to end product. Plataine’s AI-based Digital Assistants empower advanced manufacturers to make optimized decisions on time, every time. Plataine’s solutions are used by top-tier manufactures including Airbus, GE, IAI, and Steelcase. With its HQ and R&D center in Israel, Plataine extended its sales to China in 2009 through one sales representative, however, the sales took off dramatically since Mr. Jason Xu and a new team joined in 2014. Today, Plataine’s China sales activities is 10-fold the sales it was in 2014.

Tags: Untagged

WeChat “Mini Programs”

Posted by PTL Group
PTL Group
PTL Group has not set their biography yet
User is currently offline
on Wednesday, 23 August 2017
in Business in China

Where are they heading?

On January 9th this year Tencent introduced WeChat Mini Programs after a long period of waiting. Before their launch, Mini Programs were the hottest topic among marketers and developers since they might well change the current mobile application market that is dominated by the App Store and Chinese alternatives to Google Play (since Google Play is not available in China).

What are WeChat Mini Programs?

WeChat Mini Programs is another function Tencent created for WeChat, a very popular app that has over 900 million monthly active users as of Q1 2017. The Mini Programs are developed based on the WeChat platform and can be run within WeChat itself. In other words, it’s an app within another app. Hence, mobile users don’t need to download a virtual app from the app marketplace, but can use the applications simply by opening WeChat.

Tags: Untagged

How to reach 100,000 reviews on a WeChat post

Posted by PTL Group
PTL Group
PTL Group has not set their biography yet
User is currently offline
on Wednesday, 23 August 2017
in Business in China

Since more and more companies are realizing the importance of WeChat as a marketing tool in China, the following kinds of campaigns have been used

“Scan and follow our WeChat account to get 2 bottles of drink for free.”
“Take a picture and share on your moments and get 10 RMB discount.”
“Forward this campaign to your moments and receive a 100 RMB coupon. “

By using these general points above as the means to introduce your WeChat account, you can easily get your customers to spread your campaigns. Although many customers comply with corporate aspirations to share content, however after they have received the freebie or coupon they will delete the content which leads to a lack of results.

Tags: Untagged

A Letter from Head of China Marketing

Posted by PTL Group
PTL Group
PTL Group has not set their biography yet
User is currently offline
on Wednesday, 23 August 2017
in Business in China

Dear colleagues and friends,

During the years we have been working for international companies and managing their Chinese digital marketing channels, I’ve come to realize that due to language and cultural barriers, most digital marketers working in the West find it difficult to keep pace with the fast changing digital landscape and regulations in the Chinese market. In the first case, the Chinese digital landscape looks very different from that in the West, e.g. there is no Facebook or Google here. Moreover, regulations here are liable to change from time to time, and that may influence the marketing activities and available channels that can be used in this market.

Tags: Untagged

New regulation of issuing Chinese VAT invoice comes to effect

Posted by PTL Group
PTL Group
PTL Group has not set their biography yet
User is currently offline
on Friday, 04 August 2017
in Business in China

On May 19th, 2017, the China State Administration of Taxation (SAT) published an announcement titled, “Announcement of Matters Regarding the Issuance of Value-added Tax Invoices”.

In this announcement, it states that “from July 1 2017, a corporate purchaser needs to provide a Tax ID when obtaining a general VAT fapiao from a seller. The Tax ID should be on the VAT fapiao. If not, the VAT fapiao will not be seen as a valid tax payment receipt.” This means that corporations should exercise caution when they need issuing VAT fapiao since it appears that the SAT will monitor every corporation’s tax status.

Tags: Untagged