KOL: Key Opinion Leaders

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on Wednesday, 01 June 2016
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A new way of communicating with your costumers in China has emerged. Is your company already using this outstanding marketing tool?

Since 2013 KOL’s have been positioning themselves as a reliable and trustworthy way to reach your target audience, however, we must say that KOL’s have reached their maximum success this year turning into a million dollar industry in 2016. With agencies, schools and sponsors surrounding the KOL’s it has become each time harder and more expensive to identify and  get a hold of  a brand advocate, so in an attempt to understand a little bit more this industry, we have come up with a series of questions, that can unveil the myth that surrounds this marketing trend.

 

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Cosmetic Industry In China

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Trends, Opportunities And How To Import Your Cosmetic Product To China

In a time driven by the selfie generation and governed by social media; with consumers in constant pursuit of societies’ definition of “beauty” and deep-rooted upward aspirations for both beauty and health, it comes as no surprise that the beauty and personal care industry continues to accelerate. Even throughout conditions of economic downturn, the beauty market has proven both its ability to achieve stable and continuous growth as well as its capacity for resilience. The plethora of published statistics, certainly affirm this pattern.

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Does your sales man in China have an Official Company Wechat account?

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If the first question that comes to your mind when you read the above sentence is: ”What on earth is Wechat?”  or “What is Official Wechat account?” you are in trouble with your knowledge about China.

If your question is “Why would my sales man need an Official WeChat account?” you are in a better position but not up to date with marketing strategy in China.

As may you already know, many of the marketing tools as well as social media are different in China. Google, YouTube, Facebook and Tweeter do not work in China so you need to adopt the Chinese tools.

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Pallets from China can pose risks to supply chains

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on Tuesday, 29 March 2016
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Many U.S. importers regard procurement cost and pallet vendor selection as the shippers' burden, but this is risky and exposes an importer to severe supply chain disruptions should their pallets not be compliant with local requirements and face rejection by border officials. In addition, U.S. importers are missing an easy opportunity to improve their supply chain and their costs. Here is an outline of what is available in the market and their respective benefits and drawbacks.

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Dangerous Goods Supply Chains – After Tianjin

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on Tuesday, 29 March 2016
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The accident in Tianjin has had multiple repercussions for hazardous goods supply chains inside China, as well as into and out of China. The main impacts are as follow:

CONTINUING CLOSURE OF TIANJIN PORT TO IMPORTS AND EXPORTS OF DANGEROUS GOODS

At this moment, Tianjin harbor remains closed to all imports and exports of goods with ”UN Number” hazard identification; regardless of whether these cargoes are liquids or solids. As the key portal for exports of chemicals from the industrial heartlands of Hebei Province and further afield, the idea that the harbor would simply close seemed very unlikely, but this is exactly what has happened. For chemical enterprises based within the catchment area of Tianjin harbor, the extra cost of diverting their cargoes via Qingdao or Dalian ports is ruinous, adding many thousands of RMB per container in cost. This comes as a serious and threatening extra burden to enterprises that are already operating on razor-thin profit margins and it can surely not be too long before this eventually forces them out of business. Handling fees inside Qingdao harbor are approximately double that of all the other harbors in China, as a result of its highly complex and careful storage requirements (themselves arising from a fire which took place in the harbor several years ago). So, the cost burden is amplified for those forced to export via Qingdao.

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New Container Weight Verification Rule – Perspectives from China

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on Tuesday, 29 March 2016
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In less than 6 months, the new container weight verification rule will take effect; however, in checking with my relevant China-based supply chain contacts (export manufacturers, freight forwarders and shipping lines) no one expects much to change, and there’s only a moderate awareness of what SOLAS even means.

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The Hidden Costs Of Sourcing From Inland China

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As costs continue to rise in Eastern China (namely, Zhejiang and Jiangsu provinces), the procurement manager may feel compelled to comparison-shop from alternate vendors in other parts of China or Southeast Asia.  However, it is often a mistake to simply compare the price quote based on the per unit ex-works price.  There are many hidden costs and variables which should be taken in to account when comparing a price quote for what appears to be the same widget from, say, Changzhou, Jiangsu versus that of Fuling, Chongqing.  This short essay is intended to educate and forewarn you of some of those potential increased costs and risks to your procurement program. 

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PTL Group bringing the Chinese social media tips to Tel Aviv Google Campus

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on Thursday, 28 January 2016
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Many Israeli companies for some time now have worked within the BAT kingdom, and realized it has big challenges when it comes to branding. In China the censorship of information has built an ecosystem that today we call the Chinese Digital Media ground, and to that mix we include Baidu as the most used search engine tool. How we perceive messages and execute projects is different than in the west, and the only way on how to master the use of these channels to reach the Chinese audience starts with opening your company accounts and crafting messages in Mandarin simplified characters.

It is a fascinating world that reaches a large audience, and when done properly, can expose your Brand to thousands of prospects. So let us start with a few tips on how to accomplish this while sitting from your headquarters in Israel with a team on the ground. These tips were shared in our past Digital Marketing seminars in Tel Aviv.

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Chinese New Year

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on Thursday, 28 January 2016
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We welcome another year in our lives while leaving the Sheep year behind. For those who are unaware, in 2016 we will be celebrating the year of the Monkey. Those born under this particular sign are characterized by their intelligence as well as their versatility. To top that off, they are extremely honest and their gentleness allows them to construct long-lasting business and personal relationships. On the not-so-positive side, monkeys might come off as impulsive with a slight tendency to look down upon others. So if you were born either in 1956, 1968, 1980, 1992, 2004 you might relate to the above description.

 However, what will 2016 bring upon us?

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WeChat turned 5 years old in January, we toast to many years to come!

Posted by PTL Group
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on Thursday, 28 January 2016
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WeChat turned 5 years old in January, and in its “short” existence it has reached over 650 million monthly active users. It is estimated that there are 2 billion shares sent per day, and 1.8 billion published on Wechat Moments. There are over 10 million WeChat official accounts and over 150,000 offline stores integrated with WeChat payment’s eWallet. Its rapid evolution and its user friendliness have permeated our daily existence within China’s ecosystem. Our conclusion: WeChat is the tool to consider for developing business in China. Here we list the official account benefits and hope you see the benefits too:

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Is Your WFOE in China Optimized? Find Out Where You’re Exposed

Posted by PTL Group
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on Thursday, 28 January 2016
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So you’ve set up a Wholly Foreign-Owned Entity in China and things are humming along fine. Sales are growing, your employees seem happy and eager to come to work, and the relations between your entity and Chinese tax authorities is in its honeymoon phase – you're dotting all the “i”s and crossing your “t”s.  Or so you think.

The more time a company spends operating and conducting business in China, naturally the more comfortable and lax its managers become. What starts with great attention to detail and appreciation for the bureaucracy that is China, often the excitement of acquiring new clients and earning more revenue causes overseas managers to lose control of the WFOE’s optimization.

 

Take Active Steps Now to Reduce Future Risk and Exposure:

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China Supreme Court Determines Pure Non-competition Agreements Do Not Constitute a Security Measure for Trade Secret Protection

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on Monday, 26 October 2015
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Under the PRC Anti-Unfair Competition Law (Article 10), one of prerequisites for the protection of certain technical or business information as a trade secret is whether the owner has taken security measures to maintain its secrecy. In practice, many enterprises may use non-compete agreements signed with employees as a security measure to protect their trade secrets. Such agreements, however, are usually pure competition restriction agreements, which only provide that the employee may not work for competitors or run competing businesses for himself within a certain period after termination or expiration of the employment. In a trade secret infringement case (Shanghai Industrial Co., Ltd. v. Huang Ziyu and Shanghai Safeiya Textile Co., Ltd.) retried by the Supreme People’s Court(“the Supreme Court”), the Supreme Court determines that "pure non-competition agreements” does not constitute a security measure on the grounds that such agreement does not explicitly embody the employer’s intent to keep secret and the scope of the information to be protected as trade secret.

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Hangzhou as the Chinese Silicon Valley

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on Monday, 26 October 2015
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Home to Jack Ma, Alibaba’s founder and e-commerce savvy, Hangzhou is now being positioned as the next Silicon Valley in China. With the help of the government and private investors, new technological clusters are being built along the municipality.

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The Challenge Of Outsourcing

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on Monday, 26 October 2015
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Globalization completely changed the way we do business, it broadened markets, generated economies of scope and erased boarders between nations allowing the free flow of goods and services. Outsourcing was one of the major strategies that boomed during this period, multinational enterprises (MNE’s) outsourced its operations to countries with cheaper labor and natural resources. However, outsourcing has recently leaped from manufacturing into service industries, such as call centers and order service fulfillment operations, raising the question, when is it convenient to outsource?

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WFOEs Now Permitted To Provide E-Commerce Services

Posted by PTL Group
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on Monday, 26 October 2015
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It is a well-known truth that e-commerce is the strongest trend revolutionizing how business gets done all over the world, especially when talking about China. As of December 2014 China had a population of 1.4 billion people out of which 190 million of them were part of the online shopping community. By 2020, China’s total online retail is expected to reach 10 trillion (RMB), accounting for 16% of total sales, and China’s e-commerce (including online B2B transactions) will reach 30 trillion (RMB).

Bigger and better smartphones with improved functionalities, along with app development, QR codes and mobile payment features have all contributed to shorten shopping procedures and improved mobile shopping convenience. Up until last year, e-commerce was a no-go to foreign enterprises but a new policy is changing the rules of the game.

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101 Taxation for Foreign Invested SMEs in China, a semester away to complition of the pilot reform

Posted by Andrea Cristancho
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on Thursday, 02 July 2015
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Managing your tax liabilities and obligations and interpreting them for HQ abroad can be a time consuming and tedious task. Deciphering the mechanism takes time, and once in rhythm adapting to regulation updates is a quest. Solving VAT problems in China requires experience; Shirley Xia – PTL Group Financial Controller - shares her experience managing our clients’ challenges with the undergoing VAT reform.

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Recognized Medicine Brands Made in China: Will they be the next step for the Chinese Market? Are there BIG opportunities for this industry?

Posted by Miriam Ortega
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on Thursday, 02 July 2015
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China has made an effort to create a viable environment for the pharmaceutical industry since 2009. The five year plans demonstrate this, as described in three stages.

First Stage (11th FYP 2009-2011): Consisted of setting up the base for reforming the basic health system, and increasing the basic medical insurance coverage to more than 90% of the Chinese population. This healthcare reform was expected to boost the market demand, with revenues and profits going up steadily at 20% per year.

Second Stage (12th FYP 2011-2015): Currently in execution, consists of strengthening the basic healthcare system and deepening the reforms to other sectors in the system. Since 2003, the SDA has been reformed to become the State Food and Drug Administration (SFDA). This was done to incentivize foreign access.

Third Stage (13th FYP 2016-2020): This stage is planned to solidify and consolidate the industry by improving medicine distribution, reducing health care cost, and investing more in the R&D of drugs.

It is important to mention that due to these reforms and the work of the officials, China is welcoming foreign investors in this sector. Without a doubt this represents a great opportunity due to the size of the Chinese market.

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ChAFTA Signed!

Posted by Andrea Cristancho
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on Thursday, 02 July 2015
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Following up with comments about the Free Trade Agreement between China and Australia (ChAFTA) once back from our Australia visit last year, we can now say China and Australia have signed.  

Surely the dairy industry will benefit from the opportunity, same as the beef with a tariff of 12 % - 25% removed over 9 years, and wine 14% - 30% within 4 years. On the contrary, some industries were not able to join the negotiation and will have to wait 3 years to start discussions, such as cotton, sugar, rice, wheat, canola and maize. In general, the sectors covered are agriculture, mining and energy resources, investments, trade in services and financial industry.

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Chinese Investors –Israeli Technologies: Conference Highlights

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on Monday, 15 June 2015
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A high-tech conference entitled “Chinese Investors –Israeli Technologies” was held last week by the research firm IVC at the Tel-Aviv stock market in Israel.

The conference was opened by IVC’s Michael Adam who unveiled some interesting figures. According to IVC, Israeli firms are expected to raise $1.2-1.5 billion USD by the end of the current year, half of which is expected to come from Chinese investors -and this is the conservative estimate. For 2015,IVC estimates about half of the fundswill come from Chinese investors.

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PTL Group GM speaking at Dutch China Symposium

Posted by Gloria Poelz
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on Thursday, 04 June 2015
in Business in China

Once again, on May 28th PTL Group's general manager Mr. Arie Schreier has held a workshop at the yearly Fenedex China Symposium. Every year multiple Dutch companies who are doing business in China  come together to this event to widen their knowlegdge and to get up to date about the latest trends and changes in China....

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