John Bryce Training joins Microsoft’s prestigious international Partner Advisory Council for training and learning

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John Bryce Training, the Matrix Training Division, has joined Microsoft’s Partner Advisory Council for training and learning following the recommendation of Microsoft Israel, and will be represented in the council by Eran Lesser, Co-Director of the company.

Membership in the Council is for two years, and with it John Bryce Training joins a unique group of 12 companies worldwide. As a member in the Council, John Bryce Training will represent the interests of the entire Microsoft training and learning sector in Israel.

The John Bryce training branch in China has two fully equipped training centers in Beijing and Shanghai, and is a leading IT training center in the Microsoft area. John Bryce China has recently conducted the first Hyper V course for Microsoft China for the local Microsoft team and its partners.

Says Eran Lasser, Co-Director of John Bryce Training: “We are greatly honored to join this selected group of 12 training companies worldwide and to participate in the important activities of this prestigious council. The selection of John Bryce Training signals to us, above all, the trust we enjoy on the part of Microsoft, and further strengthens the long-standing partnership between the two companies in Europe, Israel and China. We are looking forward to participate in the meetings and to contribute from our vast experience in training in the field of Microsoft technologies.”

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New JV by PTL Group and John Bryce Training

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A joint investment by PTL Group and John Bryce Training to establish John Bryce Training Asia. John Bryce Training (JBT) is the training division of leading Israeli IT company, Matrix.

JBT provides its loyal customers with comprehensive technology education, system integration, and knowledge assimilation solutions. With more than 400 instructors, headquarters in Israel and dynamic subsidiaries in Germany, Hungary and Turkey, JBT serves many major corporations and organizations in Europe, Asia, and the USA, including many of the world's largest corporations.

JBT is the certified training center for the world's leading hardware, software and communications vendors, including: Oracle, Sun, IBM, Microsoft, Cisco, HP, CA, Checkpoint, BEA, RedHat, Business Object, Symantec, Verity, Mercury and BMC.

JBT was awarded the CTEC “Partner of the Year Award”, presented by Microsoft, in both the European and Middle Eastern categories.

JBT’s first China branch opened in July 2007. It is a partnership with PTL Group that obtains and supports sales activities, Human Resources, finance management, local training facilities operations and relevant licenses.

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PTL Group contributed to two China related events in Israel

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PTL Group follows the chain of events informing Israeli businesses about the efficient operating in Chinese markets. The Director of PTL Group Israel Regional office, Mepi Frankel, presented the lectures “Doing Business in China – a Myth or Reality” and “Lessons from operating front and assembly logistics centers in China” at two different events.
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PTL Group’s representation in the Netherlands and Denmark

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Untitled DocumentPTL Group made a move towards its potential clients in Denmark and the Netherlands. Heidi Frandsen, who worked as International Sales Manager for PTL Group in China, became a Representative in Denmark. In the Netherlands PTL Group is represented by Jan Jaap Folmer, director and owner of an international business management company Global7.

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New office and storage facilities in Shanghai and Beijing

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The steady growth of PTL Group stimulates the expansion of its facilities and infrastructure. In the third quarter of 2008 four new offices and a warehouse were acquired in Shanghai and Beijing.

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PTL Group / Global7 held China seminar in the Netherlands

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AMSTERDAM, OCTOBER 8 - PTL Group and its Dutch strategic partner, Global7, organized a seminar “The Challenge of Managing effective Sales Operations in China” focusing on the managerial aspects of newly founded sales operations in China, which held place in hotel “Mercure aan de Amstel."

Among the participants were CEOs and Sales executives of the Dutch small and medium sized enterprises (SMEs), which want to establish/develop their sales and distribution activities in China.

 

Zvi Shalgo, PTL Group’s CEO was the speaker at the event. With more than 13 years of running business in China, he holds invaluable hands-on personal experience in all aspects of penetration into the Chinese market, part of which he shared with Dutch businessmen during the seminar. Zvi Shalgo focused on the main differences between the Chinese and European cultures, types of behavior of the Chinese distributors, recruiting proper local sales staff and their remote management, as well as creating efficient managerial infrastructure as a key to high value proposition to the customers in China.

 

The experiences discussed during the seminar are relevant to many industries including water management and treatment, food processing equipment, medical and para-medical equipment, advanced electronic hardware of all sorts, IT equipment, machinery for industrial use and many others. That is why the seminar in Amsterdam attracted executives from diverse industries.

 

PTL Group and Global7 will continue organizing and holding specialized seminars for the Dutch SMEs with export activities to China focused on financial management, logistics, HR management and sales in China.

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PTL Group hosts two Dutch business delegations to Shanghai

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On November 3rd and 5th, PTL Group hosted two business delegations from the Netherlands. The owners and directors of the Dutch firms active in industrial manufacturing, agriculture, retail, food and services sectors joined the delegation to experience and understand the developments of China and gain an insight for new possibilities for the Dutch enterprises in China.

The initiators and organizers of the delegations, Rabobank and MeetIn, invited PTL Group to share the experience and knowledge of managing operations for foreign companies in China. Zvi Shalgo, PTL Group’s CEO gave a presentation about the process of setting up the sales operations in China, the structure of Chinese distribution channels and the importance of the value proposition in China. Arie Schreier, VP Downstream and COO, analyzed case studies of setting up, troubleshooting and developing the sales of PTL Group’s clients in China.

The members of the Dutch delegations visited one of logistics centers in Shanghai, where PTL Group provides storage, distribution and assembly services to its clients.

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Recruiting and retaining talent in China

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Recruiting staff is one of the most challenging issues facing Western business in China, as companies compete to attract qualified people. Retaining them after they have been recruited has also been a well known challenge.

Perhaps more so than in other markets, perception and reality can be strikingly different. The perception is that employees are motivated solely by how much money they earn and that they will leave jobs at the drop of a hat, if someone offers them more money.
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Water Treatment in China

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Demand for water treatment products – chemicals, equipment and suppliers – in China is projected to increase 14.1% per year to RMB 34 billion in 2010. For nearly every product and every market, growth will be faster in China than in any other industrialized nation. Filters and membranes, counted for RMB 20.4 billion Yuan, will be the fastest growing segments, although all types will see double-digit gains.

China’s great potential is due in large part to the continued economic expansion in China, which is currently unparalleled elsewhere in the world and creates growth in demand for industrial water treatment chemicals and other products.

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Investment in China – threat or opportunity?

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PTL Group conducted an interview regarding the threats and opportunities for the foreign entrepreneurs and investors in China during global downturn. Three China experts expressed their professional opinions on this matter.

Amit Ben-Yehoshua is licensed to practice law in California and Israel, holds a Master Degree in Chinese law and has over nine years of legal experience. Amit serves as the China Partner of the Israeli based law firm Shibolet & Co. and resides in Shanghai.

Gal Furer works and lives in China for over 10 years, currently holding a Senior Counsel position in Broad & Bright law firm. He holds degrees in Chinese Studies, Philosophy and Law. His experience combines legal practice and international business management. Gal practices FDI and M&A, Corporate law, Cross-border transactions, and issues related to Israeli law.

Zach Lichtblau holds Law Degree and Masters Degree in International Management. In addition to his work as a lawyer, Zach is the general manager of HTF Ltd, a sister company of The Dutch law firm HIL, based in Hong Kong and engaged in corporate services. Zach is working mainly in the field of corporate transactions, mergers/acquisitions, business contracts and general business law
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Who wins during downturn in China?

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Just as the world’s financial system faces the most severe crisis since WW-II China’s economy is reaching a level of maturity and strength that will give it a unique and central role in the future financial order.

Although it has shown that China is not decoupled from the rest of the world, the crisis represents more of an opportunity than a threat for China. There is good reason to believe China has significant comparative advantages over other economies that are trying to navigate clear of serious damage during the crisis and emerge in a position of strength.
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Zvi Shalgo speaks at Israel-China Chamber’s event in Shanghai

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SHANGHAI, DECEMBER 9 - Zvi Shalgo, PTL Group’s CEO, gave an opening presentation at the “The World’s Financial Crisis and What It Means to China” event, organized by the Israel-China Chamber in Shanghai and held in Citt’a Espresso Club. Over 50 members of the Chamber attended this event. Among the other speakers at the event were Prof. Xiaozu Wang from the School of Management at Fudan University, Consul General Jacky Eldan of Israel, Ambassador Miguel Alfredo Velloso of Argentina, Yuval Atsmon of McKinsey & Co. and Ilan Maimon, owner of Sigma Group.

The speakers have shared their views on the current economic situation in China and its influence on the activities of the foreign companies. While most of the speakers pointed out that it was still to early to predict the way the Global Financial Crisis will effect foreign businesses in China. Several operational approaches available to managers where discussed; restructuring companies using the crisis as a good reason to do so, focusing and fine tuning companies business models, expanding strategies during the crisis period. A general theme held by most speakers was a focus on taking advantage and reacting to the opportunities during the period ahead.

A bridge between two cultures is necessary

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Angela Zhang, Chief Representative of the Danish Export Asso-ciation in Shanghai. She can be contacted at This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

The Danish Export Association (DEA) is a private, non-profit association with almost 1000 company members. The purpose of the association is to encourage trade between Danish and foreign companies and to provide a platform for Danish manufacturers and service providers to interface with their foreign customers and partners. The DEA operates by planning and launching export campaigns, often linked to international trade fairs and exhibitions, and by providing a forum for Danish exporters and foreign buyers. Its members are divided into the following supplier groups: Airport, Cruise & Ferry, Food Processing, Fishing Equipment, Marine, Marine Group China, Mining & Quarry, Postal & Logistic, Railway and Wind Power.

In March 2008, after over ten years experience in China, the Association set up their Representative Office in Shanghai. PTL Group interviewed Angela Zhang, Chief Representative of the DEA in Shanghai, to discuss the condition of the Danish companies in China.

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Storage Solutions in China

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With industrial land prices rising, building one’s own logistics facilities is too expensive for most manufacturers. The emergence of logistics parks, or designated areas for storage and distribution often built to compliment industrial zones, has brought a cheaper and more efficient option to the table - Bonded Logistics Parks (BLPs).
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Wind power industry in China

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Wind energy is China’s renewable energy poster-child. The country has wind to spare along its coast and arid western and northeastern regions. It also has the world’s fifth-largest amount of installed wind power capacity. Nowadays, China is working very hard to reduce its dependence on coal, and looks to nuclear, hydro and wind, particularly, to replace it. Chinese wind turbine manufacturers are reporting booming business, and wind farms are mushrooming across the country.
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